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The communications director for another national anti-smoking group added: "This just goes to show that the tobacco companies have not changed. They will go to any extent to keep America's children smoking, even paying university scientists to do their dirty work for them."

While I cannot make the claim that e-cigarettes are 100% safe, I can offer information and resources to help you make an informed decision for yourself. I cannot legally promote e-cigarettes as a quit smoking product, I promote them as a smarter alternative to smoking for current smokers who cannot quit through other means.

Without adding a descriptor of some sort, the cigarette companies would not have been able to distinguish their sub-brands. For example, Marlboro "Lights" would now be called "Marlboro." Marlboro "Ultra-Lights" would now be called "Marlboro." And Marlboro "Milds" would now be called "Marlboro." Thus, there would be three brands on the market, all called simply "Marlboro," and consumers would have no way of telling them apart.

In my opinion, it is the responsibility of the company that markets the drug in question not to undermine, refute, or publicly challenge the black box warning once the FDA has made a decision to require this warning. It is the FDA's scientific judgment, not that of the pharmaceutical company, that should be the final word in making the decision about whether or not a black box warning is required and what the black box warning should state. If the company refutes the black box warning publicly once it has been required, then it is essentially thumbing its nose at the FDA and substituting its own scientific judgment for that of the agency.

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