At any rate, it is demonstrably false that Big Tobacco is enticing youth with flavors like Bubble Gum, Cap'n Crunch, and Cotton Candy.

And how can we explain the FDA's failure to appreciate that smoking is much more hazardous than vaping? It is not based on solid scientific reasoning. Instead, it appears to be based on either politics or ideology.

Anecdotes are in fact data. Of course, what you do with that data and how you interpret it is affected by the nature of how the data were obtained. But anecdotes are data. Remember, the connection between smoking and lung cancer itself was first uncovered by a case series. Physicians started to note multiple cases of lung cancer - which was very rare at the time - all occurring in smokers. While these patients could be called "anecdotes," they were also people who provided very real and important data that led to the discovery that smoking causes lung cancer. That connection would not have been found had these "anecdotes" been dismissed.

It is easy to see why this methodology is inappropriate to assess smoking cessation rates among smokers who use e-cigarettes in an attempt to quit smoking.

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