You are looking to see if e-cigarettes are a safer alternative to smoking. You know smoking is killing you and the people you love, and you heard about how e-cigarettes could be a smarter alternative to smoking tobacco. I can help answer some of your questions.

After blasting electronic cigarettes, the author writes:

"The challenge that the FDA has is that they will be challenged by the tobacco industry, as they have been at every step of the way. [The FDA] tried to regulate e-cigarettes earlier, and they lost to the tobacco industry. … So the FDA has to balance moving quickly with moving in a way that’s going to be able to survive the tobacco industry’s highly paid legal challenge."

In other words, it is time to acknowledge that the law was flawed. It is not the cigarette companies that are to blame for the fact that consumers still understand which brand is which. The law is to blame. If the intent of Congress were to ban any brand that might mislead consumers, then the Congress should simply have banned these brands, requiring them to be pulled from the market.

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