It is irresponsible because this advice basically tells smokers: "If you are unable to quit completely, there is no point in your trying to reduce the amount you smoke. If you are a 3-pack per day smoker and cannot quit completely, then you should just keep smoking 3 packs per day. Don't try to cut down to 1/2 pack per day because it will have no benefit."

2. It Degrades the Research Integrity of Tobacco Control

A new published online ahead of print in the journal Addiction provides evidence that electronic cigarettes may have the potential to outperform nicotine replacement therapy (NRT) for self-assisted smoking cessation.

After blasting electronic cigarettes, the author writes:

For obvious reasons, the Glantz approach is the wrong one to take, and the Brown et al. approach is correct. This study demonstrates that when you analyze the data the proper way, it appears that electronic cigarettes -- for the right smokers -- can be an effective smoking cessation tool.

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