Let's not forget that spurred on by the CDC's report and alarming public statements, politicians have that e-cigarettes are causing youth smoking and eventual cigarette addiction and death:

I, too, was disturbed by this ad and was going to write a blog post attacking it. However, it was quite apparent to me that this is not something that Lorillard would run. So before jumping to attack Lorillard, I did a little research and confirmed that it was not a Lorillard ad. In fact, it wasn't even really a blu company ad, since the company did not produce it (although they still had some association with the ad and did not disavow any relationship with it). My colleagues - Glantz and Chapman - were so excited about the opportunity to attack Lorillard for promoting e-cigarettes to youth that they failed to exercise even a minimum of due diligence in checking the facts first. (The complete story is ).

In order to represent informed consent, there are several other elements which must take place. These are best by Professor James Grimmelmann over at :

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