I am aware of no consumer product on the market that is prohibited by federal law or regulation from truthfully informing consumers of the primary benefit of that product.

Their chief example is striking: many tobacco control researchers are referring to electronic cigarettes as "tobacco products." However, e-cigarettes are not tobacco products. They contain no tobacco whatsoever.

The UK's Committee of Advertising Practice (CAP) has announced , effective on November 10, which restrict electronic cigarette advertising.

Electronic cigarettes are not a cure for nicotine addiction, they simply give smokers another optionopposedtoinhalingburning tobacco.

• The only study to examine this question found that e-cigarettes are not a gateway to smoking.

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