It is difficult enough for youth to initiate cigarette smoking because of the harsh taste of the smoke. This is precisely why menthol cigarettes are so popular among youth. Menthol acts as an anaesthetic which makes it easier for a new smoker to tolerate the harsh taste. For smokeless tobacco products, adding flavorings appears to make these products more appealing to youth, probably for this very reason.

In contrast, it is the American Lung Association which is lying by implying to the public that Big Tobacco companies are enticing youth with candy-flavored electronic cigarettes such as bubble gum and cotton candy, that electronic cigarettes are a form of tobacco, and that tobacco companies are claiming that electronic cigarettes are safe.

8. In a December 2010 on treatment for smoking cessation published in the Wisconsin Medical Journal, the conflict of interest statement regarding Dr. Fiore acknowledges that: "Over the last 3 years, Dr Fiore has served as an investigator in research studies at the University of Wisconsin that were funded by Pfizer and Nabi Biopharmaceuticals."

Where in the world did these reporters get the idea that thirdhand smoke could possibly be as harmful as active smoking? After all, thirdhand smoke is merely the residue from tobacco smoke that is deposited on surfaces and exposure occurs after smoking is no longer taking place.

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