... "Congratulations."

2. The regulations require pre-approval (or substantial equivalence determinations) for all new electronic cigarette products.

Make no mistake, war is coming to the E-Cig industry.

Unfortunately, there have been numerous violations of this disclosure standard, as several commentators on electronic cigarette policy have failed to disclose their Big Pharma ties in published articles. I have highlighted many of these stories on my blog, but for one demonstrative example, see my on failed disclosures by an individual and an organization in the New York Times debate on electronic cigarettes.

The Rest of the Story

The Truth: None of the cigarette companies have claimed that electronic cigarettes are safe. Moreover, the company which Wimmer cites as evidence of his assertion is not a tobacco company at all. NEwhere is purely an electronic cigarette company. It is not owned by Big Tobacco or any other tobacco company.

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