What a great move it was of our Congress and the national anti-smoking groups to entrust the FDA with the protection of the safety of the cigarette market. We can rest assured knowing that the safety of our Marlboros, Camels, Newports, Parliaments, and Virginia Slims is not tainted by new and untested brands like Sutra Bidis Menthol. We can sleep more soundly at night, knowing that when our children try cigarettes, they'll try safe and approved brands like Marlboro, Camel, and Newport, rather than Sutra Bidis. And it will bring us all a measure of comfort knowing that when smokers die in the future, it will be due to the known hazards of products like the approved Newports, Kools, and Winstons, rather than the substantially non-equivalent Sutra Bidis Menthol Cone.

Perhaps the most damning finding of the report is the marketing of Nicorette toy race cars, a tactic that the lawmakers say can only be targeted at young children and intended to create positive associations with Nicorette in children as young as 2 and 3 years-old. The lawmakers included in the report multiple images of Nicorette toy race cars:

The recent increase in the popularity and availability of e-cigarettes has seen a significant growth in advertising for them. While e-cigarettes have always been allowed to be advertised and have been subject to general rules covering misleading claims, harm, offence and social responsibility, they have not, until now, been subject to product specific rules.

Placement:

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