Instead, as Altria Client Services, Lorillard, and AEMSA have all recommended, the FDA should scrap the requirement for pre-market review of electronic cigarettes, at least until the effective date of the final regulations. After that time, applications for new products would be required, unless they could show substantial equivalence compared to a product already on the market (as of the final regulation effective date).

For this reason, the FDA should think long and hard before jumping into a decision to ban the flavors in electronic cigarettes. It is possible that despite encouraging experimentation among some nonsmoking youth, flavored electronic cigarettes may actually have a net positive effect on the public's health by serving as an overall deterrent to youth smoking.

E. Announced regulations on electronic cigarettes that carve out a special regulatory category for these products that encourages e-cigarette use over tobacco cigarette use.

If the policy were based on health principles, it would encourage smokers to quit, and therefore, it would reward smokers who are trying to quit using nicotine patches, nicotine gum, or electronic cigarettes, rather than exclude these individuals from employment.

Overall Cigavette offers a quality built e-cig, with good looks and packaging and for a reasonable price, plus something no other e-cigarette offers- an electronic cigarette that tastes like a cigarette. With Cigavette, there’s no reason to smoke another cigarette again.

B. Announced a gradual reduction in nicotine levels in cigarettes to non-addictive levels.

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