In a grant proposal that was subsequently funded by the state of California's Tobacco-Related Disease Research Program (TRDRP), Dr. Manuela Martin-Greens and colleagues from the University of California, Riverside exhibited their fortune-telling skills, claiming to know the results of their proposed lab experiments on mice before actually performing the studies.

For obvious reasons, the Glantz approach is the wrong one to take, and the Brown et al. approach is correct. This study demonstrates that when you analyze the data the proper way, it appears that electronic cigarettes -- for the right smokers -- can be an effective smoking cessation tool.

The Rest of the Story

Ironically, while ANR is attacking the electronic cigarettes in general, and Mistic in particular, for spreading "misinformation," the rest of the story is that it is ANR that is spreading the misinformation. Moreover, not only is ANR spreading misinformation, but it is doing so in an intentionally malicious way, while blatantly disregarding the truth.

It is easy to see why this methodology is inappropriate to assess smoking cessation rates among smokers who use e-cigarettes in an attempt to quit smoking.

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