Former Michigan legislative aide and public policy expert Ken Braun also the anti-smoking groups' smokescreen:

Destroying this selling point helps no one except for the UK's cigarette companies, which stand to enjoy a bigger run of profits due to CAP's stupidity.

The authors write: "FDA should immediately under the current rulemaking establish a product standard prohibiting flavors in e-cigarettes... ."

Instead, as Altria Client Services, Lorillard, and AEMSA have all recommended, the FDA should scrap the requirement for pre-market review of electronic cigarettes, at least until the effective date of the final regulations. After that time, applications for new products would be required, unless they could show substantial equivalence compared to a product already on the market (as of the final regulation effective date).

Yes, this is satire. But it makes the point that the very same arguments that the lawmakers are using to implicate electronic cigarettes in targeting youth could be made to implicate nicotine replacement products such as nicotine gum and lozenges.

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