The problem is that the smokers who used e-cigarettes were likely more heavily addicted and more resistant to quitting. The reason they tried e-cigarettes was probably related to their failure to quit smoking using other types of therapy, such as NRT or other drugs. E-cigarettes, after all, are not generally the first smoking cessation approach that a smoker will try.

Furthermore, the deceptive statements of both authors appear in a press release, not simply as quotes in a newspaper article. This implies that they had plenty of time to think about these statements and were not just speaking off the cuff or being misquoted.

This glaring omission in the report was first revealed in a detailed and insightful by John Polito, at .

1. It Violates Public Health Ethics and Could Be Damaging to the Entire Field of Tobacco Control

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