The UK's Committee of Advertising Practice (CAP) has announced , effective on November 10, which restrict electronic cigarette advertising.

Since electronic cigarettes represent a huge threat to cigarette sales - as many smokers are switching to electronic cigarettes completely or reducing their cigarette consumption substantially and substituting vaping - this massive tax on electronic cigarettes would serve to protect cigarettes from competition, thus protecting Big Tobacco profits at the expense of the protection of the public's health.

While this study is preliminary because of the small sample size, it demonstrates that for smokers who are unable to quit smoking using traditional therapies, the use of electronic cigarettes may be a viable alternative to help them quit or substantially cut down and might result in improved respiratory health symptoms.

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