The rest of the story is that if you ask the wrong question, you are going to get the wrong answer. By asking the wrong question about the effectiveness of electronic cigarettes, Dr. Glantz has obtained the wrong answer.

The Faculty of Public Health has been a strong opponent of e-cigarettes in the UK. In its , it recommends a complete ban on e-cigarette advertising. It also asserts that the tobacco industry is using e-cigarettes to promote cigarette smoking, that electronic cigarettes may be a gateway to smoking among youth, and that there is no solid evidence that e-cigarettes can help smokers quit. This despite its acknowledgment that there is no evidence for a gateway effect and that there is evidence that e-cigarettes are as effective as NRT for smoking cessation.

This is blatant employment discrimination, and it is ugly. However, what readers should realize is that it is no more ugly than policies that refuse to hire smokers. My hope is that the obvious inappropriateness of this policy will open employers' eyes to the equal inappropriateness of refusing to hire smokers. Discriminatory hiring practices are simply wrong, and it is time that public health advocates starting standing up for justice for workers.

"This is a blatant attempt at rent-seeking by an obvious vested interest. We know that the pharmaceutical industry has been lobbying hard to hamper the growth of e-cigarettes so it comes as no surprise to find Glaxo using the tired old gateway argument. The truth is that e-cigarettes will only "seriously disadvantage" the NRT market if they work better as quitting aids. In my experience—and the experience of countless other people—e-cigarettes are much better substitutes for smoking. If they were really a "gateway" to smoking, e-cigarettes would be good for companies like Glaxo as they would create more smokers (NRT companies need there to be smokers just as much as cigarette companies do)."

(2) A description of any reasonably foreseeable risks or discomforts to the subject; …

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