By blocking e-cigarette companies from telling the truth to consumers, CAP has completely undermined the very purpose of electronic cigarette marketing. The only reason these products are on the market and being used extensively in the first place is that they are much safer than regular cigarettes. If they weren't safer than cigarettes, there would be no justification for these products to even remain on the market. Moreover, they would not have become so popular among smokers because no one is going to switch to a product that delivers less nicotine unless it has health benefits.

"Analysis of indoor air quality during vaping sessions showed that e-cigarettes are not emission-free." This was the second time the authors used this phrasing to summarize their findings. Right now, that e-cigarettes are not emission free appears to be about the most alarming thing that can be said about them.

1. Medscape - where the original interview with Dr. Frieden appears

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