Perhaps the most damning finding of the report is the marketing of Nicorette toy race cars, a tactic that the lawmakers say can only be targeted at young children and intended to create positive associations with Nicorette in children as young as 2 and 3 years-old. The lawmakers included in the report multiple images of Nicorette toy race cars:

The study concluded that: "e-cigarettes generate smaller changes in lung function but similar nicotinergic impact to tobacco cigarettes."

Second, the advocates want the same type of marketing and other restrictions that apply to cigarettes to apply equally to e-cigarettes. They are afraid that defining electronic cigarettes honestly might put a damper in those plans.

In a move that sounds more like a headline in the than an act of a federal health protection agency, the FDA has that it is going to protect the public from the dangers of "defective" cigarettes.

The Bad

"The best advice for smokers is to stop using any form of tobacco and/or nicotine as soon as possible. Smokers who want to quit can try stopping on their own with or without other guidance. They can also try one or more of the options that can help them quit, such as a telephone quitline; one or a combination of the seven FDA-approved cessation medications (five nicotine replacements [gum, patch, inhaler, lozenges, and nasal spray] and two prescription medications [bupropion and varenicline]); and/or counseling from their physician, nurse, pharmacist, or other qualified health care professional."

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