In order to introduce a new electronic cigarette product to the market, the manufacturer will have to demonstrate that the product is beneficial to the public's health. This does not simply mean that one must demonstrate that the product is safer than cigarettes. The applicant also needs to show that the introduction of the product into the market will not deter smokers from quitting or encourage youth to start using the product. At the present time, there is a substantial body of opinion among tobacco control experts that electronic cigarettes do not reduce population risk. Therefore, how can we expect that a manufacturer could demonstrate, at the level of proof required, something which most tobacco control experts do not even agree with?

If you did not already know, New York recently would increase the tobacco restrictions back in April of this year. Even with overwhelming evidence New York lawmakers still insist on grouping electronic cigarettes as a tobacco product thus banning electronic cigarettes in most public places. This is in part of New York’s clean air act which is New York’s attempt of decreasing smoking rates among the public. However, it seems that smoking rates have actually increased!

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