If a company were to make such a claim, it would constitute a reduced exposure claim, which is prohibited under section 911. To make matters worse, such a claim can only be approved by the FDA if the company shows that if consumers hear that the product is free of tobacco, they will not be led to believe that the product is safer. In other words, to simply make the truthful and uncontroversial claim that your electronic cigarettes are free of tobacco, you would have to first demonstrate that consumers will not interpret the absence of tobacco as indicating that the product is any safer. But we know for a fact that consumers will interpret (and should interpret) the absence of tobacco as an indication that vaping is safer than smoking. Therefore, the deeming regulations place a de facto, permanent ban on electronic cigarette companies making the simple claim that their products do not contain tobacco.

Dr. Farsolinos’s study also measured the safety limits of the E-Juices that contained diacetyl and acetyl propionyl. Using the NIOSH (National Institute for Occupational Safety and Health) guidelines, it was found that both diacetyl and acetyl propionyl were found to have more than double times the NIOSH safety guidelines. It is worth nothing however that both diacetyl and acetyl propionyl are found in regular cigarettes. However, the levels of concentration in regular cigarettes are a 100 times more for diacetyl and ten times more for acetyl propionyl than the E-Juices that were tested. Considering obliterative bronchiolitis is not a known disease among smokers (even the heavy pack a day smokers) we can assume that even at double the NIOSH standards the levels of diacetyl and acetyl propionyl are not fatal. This is just an assumption much more research of the effects of diacetyl and acetyl propionyl are needed before making a clear judgment.

Not everyone is informed as we are about what exactly an electronic cigarette is. Cigarettes have been demonized for decades; the very fact that it’s called an electronic cigarette and produces a opaque vapor during exhale has many misinformed individuals terrified.

Let’s break down the base shall we Nicotine, VG (Vegetable Glycerin), and PG (Propylene Glycol) are found in every bottle of E-Juice. This base makes up 85% to 95% of the bottle of E-Juice that you are paying for, and it is virtually identical in every bottle. There is no such thing as “premium” PG or “premium” VG; it is all one in the same. The other percentage is just the flavoring, and this is where the term premium could come into play. There are dozens of different flavoring manufacturers out there. Some in the USA others overseas such as Italy and even China (not good) and all with a different price point. Generally speaking, the imported flavorings (not the Chinese ones) do cost more than the flavorings from stateside and from my experience no two flavoring companies are really the same. The Flavor Apprentice is a very popular choice when it comes to E-Juice making, mostly because it is dirt cheap to order in bulk compared to companies like Lorann or even Capella; both of which have a higher price tag. In short there is such a thing as premium flavoring, but no E-Juice vendor would be willing to reveal the secrets of their trade and inform you what company they’re ordering from even if they are calling it “premium” E-Juice.

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