Second, the advocates want the same type of marketing and other restrictions that apply to cigarettes to apply equally to e-cigarettes. They are afraid that defining electronic cigarettes honestly might put a damper in those plans.

These results demonstrate that the public health messages regarding the severe hazards of cigarette smoking (and the safer alternative represented by e-cigarettes) being disseminated by e-cigarette companies are being successfully undermined by opposing messages from the CDC, FDA, policy makers, and other health groups.

As you can see in these image from their website, a Cigavette looks like any other electronic cigarette. They have all the same components and look the same. But the key difference, according to Cigavette, is the “smart chip” that controls the heating element and LED.

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