Financial interests in Big Pharma must now be recognized as conflicts of interest for any organization or individual who is offering opinions about national strategy, policy, or regulations regarding electronic cigarettes. Therefore, the authors of all scientific articles regarding electronic cigarettes must disclose any financial interests with pharmaceutical companies. Furthermore, organizations must also disclose any financial ties to Big Pharma when they offer recommendations regarding electronic cigarette policy.

The non-broadcast and broadcast rules have been harmonised. Whilst ads for e-cigarettes have been able to appear on TV, previously actual depictions of e-cigarettes in those ads were prohibited. The changes mean that from next month e-cigarettes can be shown, including in use, in ads across UK media, on the condition that the ads comply with the strict new rules.

If you cannot find one or more satisfying flavors, you will not enjoy vaping, and risk returning to cigarettes. The wide range of e-liquid flavors is another one of the many benefits of e-cigs. You can choose any type of flavor imaginable from a rich tobacco to sweet candy flavors.

"This is currently not the situation."

2. The subjects did not provide informed consent for their participation in the research.

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