The rest of the story is that it is inaccurate to tell the public that there are no benefits to substantial reduction in cigarette consumption.

Once in a while I will grab a cigarette from a friend and try to smoke it. I can’t get more than 3 drags before I trash it. It is gross, and I hate them. I guess I do it to prove to myself that I have finally quit. Before I started using e-cigs, a test like that always ended with me smoking again. Now, it makes me sick and glad I have an electronic cigarette.

Hartge et al. exactly the same result as Wynder's group: "Our data indicated that people who have only smoked unfiltered cigarettes have higher risks."

I, too, was disturbed by this ad and was going to write a blog post attacking it. However, it was quite apparent to me that this is not something that Lorillard would run. So before jumping to attack Lorillard, I did a little research and confirmed that it was not a Lorillard ad. In fact, it wasn't even really a blu company ad, since the company did not produce it (although they still had some association with the ad and did not disavow any relationship with it). My colleagues - Glantz and Chapman - were so excited about the opportunity to attack Lorillard for promoting e-cigarettes to youth that they failed to exercise even a minimum of due diligence in checking the facts first. (The complete story is ).

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