My first vendor was a small startup that recently opened for business. Their place was smaller than most B&Ms, but they did have a dedicated room for E-Juice making unlike some other stores I’ve seen that has it out in the open. The owner/E-Juice maker explained to me that everything they do is hand made that is customers can choose whatever ratio and nicotine levels they want when they purchase. Some stores pre-make their E-Juice so that they can easily and quickly check out their customers. The owner believed more in customer service than that of speed and convenience as he knows every person is different in what he/she wants and he would much rather have a happy customer than someone who is dissatisfied.

Thus, the authors readily acknowledge that it is impossible from this study to determine whether or not e-cigarettes lead to smoking or whether smoking leads to e-cigarette experimentation.

One possible answer appears in Wride's column. She writes:

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