1. There is absolutely no evidence to support it. Not a single study has shown that smoking cessation rates with electronic cigarettes are lower than what would have been expected in the absence of e-cigarettes. In fact, the overwhelming evidence from the existing clinical trials is that while modest in magnitude, electronic cigarettes do aid smoking cessation and compare favorably against the nicotine patch, which is currently the gold standard for smoking cessation.

What the story demonstrates is that Dr. Glantz has a pre-determined set of conclusions about electronic cigarettes and the tobacco companies' role in inappropriately marketing these products to addict a new generation of kids. When presented with information, he jumps to an immediate interpretation and conclusion that supports his pre-determined schema. Instead of exercising critical judgment and objective evaluation of the evidence, he immediately twists the facts to support his pre-existing position. Dr. Glantz is just one example of a phenomenon that characterizes a number of researchers and tobacco control groups that are vehement opponents of electronic cigarettes for ideological, rather than valid scientific reasons.

This is not the way public health is supposed to be. But this is what happens when an abstinence-only mentality takes over in any area of public health, whether it be nicotine addiction or heroin addiction.

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