Incidentally, it is just not true that the plural of anecdote is not data. In fact, a single anecdote is "data." One of the most basic study designs in epidemiology is something called a "case study." That is the "anecdote" about a single individual. The next basic design is a "case series," which is simply a number of "anecdotes."

"Engagement with the industry became increasingly unacceptable for researchers whose reputations were tarnished by their industry activities. At the same time, concerns about potential conflicts of interest among scientists increased, and disclosure of consulting activities to universities became the norm, making it more difficult for researchers to maintain secret ties to the tobacco industry. By contrast, when the 1964 report was released, there was little concern that scientists’ results would be influenced by their funding source." ...

Let's suppose that Altria had decided to simply call these brands Marlboro A, Marlboro B, and Marlboro C. Consumers would have still learned which letter corresponded to which product, and if you conducted a study, you would find that despite banning the "lights" terms, consumers still recognized which product corresponded to which earlier brand name. By the reasoning of the study authors, this would have represented a circumvention of the law and resulted in the companies being attacked for evading the law.

Placement:

A new published online ahead of print in the journal Cancer reports that e-cigarettes are not helpful for smoking cessation among patients with cancer.

Falk et al., in a of the risk for laryngeal cancer, found that: "Higher risks were associated with smoking nonfiltered than filtered cigarettes." For those who smoked filtered cigarettes, the OR was 5.9 (95% CI = 2.4-14.4); for those who smoked non-filtered cigarettes, the OR was 9.0 (95% CI = 3.2-25.1).

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