Stan Glantz and several colleagues have submitted a to the FDA calling for a complete ban on the use of flavors in electronic cigarettes.

One of the features that separates tobacco control research from research conducting historically by the tobacco companies is the integrity of our work. We want and need the public to view the integrity of tobacco control research as being higher than that of work which in the past was conducted by the tobacco companies. If it comes down to tobacco control researchers arguing that secondhand smoke is harmful and tobacco industry-funded studies suggesting that secondhand smoke is not harmful, we want the public to believe us. That requires that the public view our research integrity as being greater than that of the industry.

Ads on TV and radio will be subject to scheduling restrictions to reduce the chance of e-cigarette advertisements being seen or heard by children. Furthermore, unless manufacturers obtain an authorisation for their product from the Medicines and Healthcare products Regulatory Agency, ads for e-cigarettes cannot convey health benefits or claim that they are ‘safer’ or ‘healthier’ than smoking tobacco.

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