"While we have heard from former smokers who say e-cigarettes helped them quit, we have to ignore their statements because we just can't bring ourselves to admit that something which looks like a cigarette could possibly be a good thing and could have positive benefits like helping a smoker get off of tobacco cigarettes."

While the FDA has given its official stamp of approval to the "normal" cigarettes that are killing more than 400,000 Americans each year and has taken no action to reduce the hazards of smoking, we can all be grateful that the agency has stepped in to protect the public from cigarettes that smell or taste wrong.

3. It Makes Us Hypocrites When We Criticize Failed Tobacco Industry Disclosures

But the story also has some serious and possible damaging implications.

This research violates basic ethical standards of informed consent for two reasons:

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