(See: Brown J, Beard E, Kotz D, Michie S, West R. Real-world effectiveness of e-cigarettes when used to aid smoking cessation: a cross-sectional population study. Addiction. .)

While Senator Rockefeller attacks the electronic cigarette companies for targeting kids with flavored products that he claims is going to addict and harm them, he is hiding from the public the truth:

What a great move it was of our Congress and the national anti-smoking groups to entrust the FDA with the protection of the safety of the cigarette market. We can rest assured knowing that the safety of our Marlboros, Camels, Newports, Parliaments, and Virginia Slims is not tainted by new and untested brands like Sutra Bidis Menthol. We can sleep more soundly at night, knowing that when our children try cigarettes, they'll try safe and approved brands like Marlboro, Camel, and Newport, rather than Sutra Bidis. And it will bring us all a measure of comfort knowing that when smokers die in the future, it will be due to the known hazards of products like the approved Newports, Kools, and Winstons, rather than the substantially non-equivalent Sutra Bidis Menthol Cone.

For the combustible cigarette market, this is a dream come true. In fact, it seems too good to be true because it is a supposedly public health protection agency that is issuing this immense market protection.

The big, historic, evidence-based, unprecedented, bold new action taken by the FDA that it boasts is going to help ensure the protection of the nation's public health is to take four bidis off the market.

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