The main results were as follows: "In thesurvey of e-cig users, dependence on e-cigs was significantly lower than it hadbeen on cigarettes (8.6 v 14.9). ... Currente-cig users are significantly less dependent on e-cigs than they were oncigarettes prior to switching."

This is a complete disaster and is not in the interest of protecting the public's health. In fact, this provision is going to harm the public's health. It is going to require manufacturers to implicitly lie about the intended purpose and relative safety of their products.

Moreover, the FDA is poised to undermine industry messages even more by prohibiting these companies from continuing to use anti-smoking messages in their product promotion campaigns (by applying section 911 of the Tobacco Act to electronic cigarettes).

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