In order to represent informed consent, there are several other elements which must take place. These are best by Professor James Grimmelmann over at :

Let's just take three of the Surgeon General's report authors alone (Dr. Neal Benowitz, Dr. Jack Henningfield, and Dr. Jonathan Samet). According to a D.C. District Court filed by R.J. Reynolds and Lorillard:

The effects of such a regulation would be to force thousands of ex-smokers back to cigarette smoking. It would also result in thousands of dual users who have substantially cut down on their smoking to return to their pre-vaping cigarette consumption levels. Of course, the net effect of such a policy would be to substantially harm the public's health.

This not only supports Polito's hypothesis that the report's blatant bias in reporting on smoking cessation is due to the financial conflicts of its authors, who were doing their "master's bidding," but it also suggests that the producers of this report truly have something to hide.

This means that 99% of the electronic cigarette companies currently on the market are going to have to change the way they market their products. They are going to be forced to implicitly lie about their products by pretending that providing a safer alternative to smoking has nothing to do with why they are marketing these innovative devices.

This information is not included in the massive report.

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