Make no mistake, war is coming to the E-Cig industry.

In other words, it is time to acknowledge that the law was flawed. It is not the cigarette companies that are to blame for the fact that consumers still understand which brand is which. The law is to blame. If the intent of Congress were to ban any brand that might mislead consumers, then the Congress should simply have banned these brands, requiring them to be pulled from the market.

The survey found that 74.4% of adult vapers most often use non-tobacco flavors, with the majority of these preferring fruit or dessert-related flavors. Only 22.9% prefer tobacco flavoring, and an additional 2.7% prefer tobacco flavoring combined with menthol. Fruit- and dessert-flavored electronic cigarettes represent approximately half of the market among the users surveyed.

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