"Similarities are evident between advertisements for the e-cigarettes of today and the cigarette ads from the 1950s. For example, both sets of ads use celebrities to appeal to their target audiences."

There is no excuse for collecting this important information, but not revealing it to the public. The only legitimate justification for this would be if there were no reported conflicts of interest. In such a case, the report could have included a statement indicating that none of the report's authors reported a conflict of interest.

Sounds silly but the packaging is another factor to consider as well. You may get glass bottles you may get plastic bottles, but sometimes vendors like to spice things up and make custom boxes to package your E-Juice to give the faade of it being premium. In fact, there are a couple of ridiculous vendors out there that go into great lengths to package their E-Juice. There is one company that uses a skull shaped bottle and another one that uses a custom made dice shaped bottle and uses shredded one dollar bills as packing material to give the illusion of a “high roller” status. Unfortunately, this makes getting the E-Juice from the bottle to your atomizer quite difficult to do. Unlike liquor where you can just pour into a glass, the E-Juice in these bottles would have to be moved via a syringe or some sort of dropper; very annoying.

2. The regulations put a huge, if not insurmountable, obstacle in the way of new and innovative electronic cigarette products.

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