Like Clive, I do not criticize Stan for having a different opinion on the issue of electronic cigarettes. Having a diversity of opinions is a healthy thing and in the long run, it will help ensure that the best possible public policies result. However, misrepresenting scientific evidence, deceiving the public about the science and what it shows, and lying to the media and the public about the science are simply not acceptable. They serve no positive purpose and in the long run, they end up undermining the credibility of the entire tobacco control movement.

The article and commentary criticize tobacco companies for changing their labeling of "light" and "ultra-light" cigarette brands by removing these terms and instead, giving the brands different colors to differentiate them.

For two reasons.

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